Fair trade celebrates the cultural diversity of communities, while looking to create positive and equitable change. We respect the development of products, practices and organizational models based on indigenous traditions and techniques to sustain cultures and revitalize traditions. We balance market needs with producers’ cultural heritage. We work to merge tradition with modern design to bring our customers exciting new products infused with the heritage of the people who make them.
In each of the countries where we work, our staff primarily comprises national citizens who give direct insight to the culture where we work and the context of each program in their country’s development. Our staff regularly communicates that we are always respectful of that culture and that we exist to build and empower local traditions, not ignorantly offend or tear them down.