Fair trade involves relationships that are open, fair, consistent and respectful. We show consideration for our customers and producers alike by sharing information about the entire trading chain through honest and proactive communication. We work to create mechanisms that help customers and producers feel they are active participants in the trading chain.

We require transparency with our partners and the communities where we serve. Our field teams regularly meet with all members of our producer groups, updating them and checking in to determine how well they function as a group. We require open books and accounting methods from each of our cooperatives and partner groups to make sure that every man and woman along the supply chain is properly and fairly paid for his or her work. We are actively involved in helping groups resolve any discrepancies or leadership issues they face.

By promoting open leadership and an honesty policy, we ensure that no group member feels powerless, voiceless or invisible. Every person counts.