Our experience working in Africa has taught us that aid agencies that provide only short-term opportunities for producer groups make little if any long-term impact on raising living standards. To us a true partnership is a relationship built on trust and sustainability. Long-term opportunity with space to expand and develop is where we see the big changes in people’s lives. Our aim is always to provide meaningful and sustainable long-term employment.

To accomplish this, we put a lot of thought into our product selection. We assess our designs based on market demand throughout the year. Seasonal sales are treated as extras to producer groups who have year-round production already in place. Additionally, we make decisions based on the availability and source of materials. We consciously choose not to use scarce natural resources or materials that harm the environment or our producers because we care about our planet and the people who live on it!