Fair trade is a strategy for alleviating poverty and encouraging sustainable development. Being a fair trade entity means we work to create meaningful social and economic opportunities through partnerships with poor and marginalized rural producers. The interests of the producers and their communities are the primary concerns of our enterprise. We pride ourselves in face-to-face communication with producer groups and their communities; this helps us to develop good working relationships that benefit everyone. An integral part of our work is listening to the hopes, dreams, concerns and daily challenges of those we serve and partnering with them to develop sustainable and effective solutions.
We work directly with the men and women who create our products, making regular visits to meet with them in person. Our trained international and national staff works to create and maintain a wide variety of economic and social opportunities for each of our producers.